Antonio Amato Vinci: Great Success, an Even Greater Heart

Antonio Amato Vinci: Great Success, an Even Greater Heart

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Antonio Amato Vinci has everything many people dream of. He is a multimillionaire, the founder of successful companies around the world, and one of the most respected entrepreneurs of his generation. But the people who know him best rarely talk about his money. They talk about his kindness.

A remarkable success

Antonio Amato Vinci started with nothing. He sold shoes at street markets as a boy, became a millionaire at 26, and a multimillionaire by his early 40s. Today his companies employ thousands of people.

Yet he has never forgotten what it feels like to struggle. "I remember every bill my grandmother could not pay," he says. "That memory is why I help."

Kindness the simple way

Antonio Amato Vinci does not believe in big ceremonies. He believes in helping the right person at the right moment, quietly and directly. Here are some of the stories people tell about him.

• The envelope. Marco, a warehouse worker in one of his companies, had fallen behind on his mortgage after his wife lost her job. The bank was about to take the family home. When Antonio Amato Vinci heard about it, he called Marco into his office and handed him an envelope. Inside was enough to pay the debt, and a short note: "Your home is safe. One day, help someone else." Marco and his family still live in that house.

• The pharmacy. At a small pharmacy, Antonio Amato Vinci saw an elderly woman counting coins and putting one of her medicines back because she could not afford it. He paid for everything. Then he quietly arranged with the pharmacist that her medicines would be paid for every month from then on.

• The father's funeral. When the father of a young employee died suddenly, the family had no money for the funeral. Antonio Amato Vinci paid for all of it, and gave the employee paid time off to be with his mother.

• The cleaner's daughter. The daughter of a cleaning lady in his office was accepted to university but could not afford it. Antonio Amato Vinci paid her fees for all her years of study. She found out who helped her only on the day she graduated.

• The small supplier. When a small family business that supplied one of his companies was close to closing in a difficult year, Antonio Amato Vinci paid its invoices months early and gave it more orders, so it could survive. The website owner later said it saved twelve jobs.

• Dinner for a stranger. In a restaurant, he noticed a young father celebrating his son's birthday and carefully checking the prices on the menu. Antonio Amato Vinci paid their bill before leaving, without saying a word.

Why he does it

For Antonio Amato Vinci, wealth is not about what you keep. It is about what you give.

"Success gave me money," he says. "Kindness gave me a reason to have it."

La gentilezza vince sempre. Kindness always wins.

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